The B2B SaaS Marketing Blog

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…

The latest update to AdWords’ ad extensions allows you to immediately grab your would-be customers’ attention. The price extensions will help drive more qualified clicks and allow you to showcase…

Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple…

Google’s new local inventory ads put searchers one click away from your inventory, at the exact moment they want to buy it. The new local inventory ads display your products…

Today at SMX, Google unofficially announced that the Local 3-Pack is going to start containing an ad soon. So the 3-Pack will effectively become two organic listings, plus one paid…

Many parts of the American population have been humorously (and sometimes seriously) threatening to emigrate throughout Donald Trump’s presidential campaign. The sentiment peaked when ABC News reported that Google searches for…

In September last year, we launched new Facebook Ads for TouchBistro, a powerful restaurant focused POS. The ad creatives helped consistently generate leads, and we had a solid starting point. We…

At Powered by Search, we’ve been lucky enough to speak with thousands of companies interested in growing their business. We’ve noticed that a lot of managers and C-Level execs aren’t…

Our 34th InboundTO event was a blast! An excited audience filled our office with a palpable energy and engaged with a fantastic panel composed of SEO experts from Workopolis, Kobo,…

PPC can help your business grow to new heights or seriously hurt your budget if you don’t know what you’re doing. In this video, our Partner and VP of Sales Matthew…

I love doing marketing for companies that I care about. Maybe they’ve got an excellent product, a passionate team or an agile and creative marketing team. One of my favourite…

InboundTO #33: Startup Success Stories was a night packed full of insight as some of Toronto’s finest entrepreneurs shared their experiences on transforming ideas into reality—and how marketing played a part in their…