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How to be Creative in Link Building

In the age of content marketing where people squeeze every value of their content to get high quality links, creativity is a must skill to consider and to improve this year and for the coming years. Doing things that are out of the box could not only make your link building tactics unique but could [...]

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24 SEO Experts Discuss their Favorite Eras of Google

Understanding what happened in the past (and why it did) in addition to following current trends can offer a more complete picture of a phenomenon, a picture with deeper context and practical use. This post takes a look at the history of local SEO through our infographic and asks 24 SEO experts to consider their [...]

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Content Marketing Metrics Your CEO Cares About

I was thinking of calling this post “Escape From The Data Dump” but then it might devolve into a series of Kurt Russell references and I don’t want to distract from the point. The point being that as marketers, it’s easy to get overwhelmed by what feels like a metrics overload. We have access to [...]

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InboundTO Meetup Recap: BIG brands, BIG time SEO results. A panel discussion

Last Thursday, we organized a panel discussion for InboundTO titled BIG Brands, BIG Time SEO Results as part of our Inbound Marketing Toronto event series. Dev Basu, CEO of Powered by Search, and Brent Chaters, Enterprise Online Business Manager at Intuit and author of Mastering Search Analytics, took part in the panel discussion moderated by digital [...]

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How Relationships Work in Link Building

In link building, you often hear the statement like “build relationships, not links.” This presents one important element that is lacking in many link building campaigns – relationships. Building relationships is far more difficult and crucial when looking at generating links from relevant and authoritative websites. Here’s why this is crucial and you should be [...]

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Enterprise SEO interview with Kareem Bonner

Yesterday I had the pleasure of interviewing Kareem Bonner, who served for 4 years as Business Development Marketing Manager at Dell Canada. Kareem worked with Dell for a total of 12 years, starting as Direct Store Sales Representative & Team Leader and then serving as E-commerce Account Manager, E-commerce Producer, and E-commerce Site Merchandising Manager, and Business Development Marketing [...]

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Firmex
“Our first ever Infographic earned 15,000 editorially acquired inbound links.”
- Edward Stephens from Firmex
Sherene St. Cyr
“342% return on our SEO investment in the first 3 months”
- Sherene St. Cyr from Done Right Roofing Calgary