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InboundTO 18 Recap: Make Your Content Count

On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business blogging and content marketing ROI. Joel Popoff (Marketing Director at Powered by Search) and I (Digital Marketing Specialist) opened the night with a lively presentation [...]

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Weekly Inbound Marketing Mashup: Beautiful Blogging (07/24/14)

It’s been a beautiful week and what better way to start wrapping it up than with another Inbound Marketing Mashup? We’ve got the latest on the wonderful world of blogging, so keep on reading. 13 Beautiful and Responsive WordPress Themes by Amanda DiSilvestro With the increasing number of WordPress users, its not surprising that themes are constantly [...]

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Keyword Research: The Basics (Infographic)

What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s, manifestos, whatever might have you, but they all suggest different things. If you’re anything like me, searching probably left you more confused than when you [...]

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InboundCon 2014 Speaker Profile: Andrew Yang from Bing

InboundCon 2014, Canada’s premier inbound marketing conference, is less than 2 months away! We have some awesome speakers lined up, so let’s get to know them. Without further ado, I present you with Andrew Yang LinkedIn| Twitter Andrew is a search evangelist for Bing. He’s responsible for building an active Bing Ads community throughout Canada and [...]

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InboundCon 2014 Tickets On Sale Now

Toronto, Canada – July 18, 2014: Powered by Search is excited to announce the launch of ticket sales for InboundCon 2014, Canada’s premier inbound marketing conference. The event will take place at the St. James Conference Center on September 18 and will feature sessions with world class digital marketers from illustrious brands like Shopify, Virgin, [...]

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8 Essential Tips for Optimizing Images for Local SEO

Want Loads of Extra Traffic?  Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines.  Why is this a big deal?  Because with a few simple steps, optimized images will help a website rank for local search [...]

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Firmex
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- Edward Stephens from Firmex
Sherene St. Cyr
“342% return on our SEO investment in the first 3 months”
- Sherene St. Cyr from Done Right Roofing Calgary