Last Thursday May 16th, the 5th Inbound Marketing Toronto meetup provided us with a wealth of valuable marketing knowledge. Marc Nashaat, an Inbound Marketing Consultant at Powered by Search, spoke about conversion rate optimization. Arun Kamoji, an Email Marketing Manager at salesforce.com showed us the in’s and out’s of email marketing. Dan Radu, Marketing Automation [...]
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6 Second Marketing: Why Your Business Should Be on Vine
From Instagrams to Infographics, the content we come across in the digital world has become increasingly visual. From a marketing standpoint, we can safely assume that the majority of consumers would rather watch a video than read a block of text. And it is not difficult to see why. The visual and aural aspects of the [...]
Search Tips of the Week: Brands, Content, and Rankings
This week’s search tips of the week include the science behind colors in marketing, 10 lessons from a 100k pageview post, how everything you say online can affect your future career and your employer, how to move search engine rankings for old content, how to move beyond tactics and channels to build a great web [...]
Going Viral: The Ultimate Guide to Meme Marketing
We all agree that memes are awesome. After scrolling through vacation photos and whiny Facebook statuses, memes offer an easily understood and hilarious gem on your newsfeed. If you’ve ever seen a meme, you know they’re created to be shared. And I’m sure the word share turns most of you content marketers on. So if [...]
10 Sizzling Ways On-line Retailers can Make SEO Flourish this Summer!
With summer around the corner and new on-line retailers sprouting like weeds, how do you sort the roses from the dandelions? The answer is quite simple, SEO. It’s time to wake up and smell the fresh roses of SEO! These roses have the extraordinary powers to generate traffic to your website. Long gone are the days that on-line retailers [...]
Suit Up: 3 Lessons from Iron Man on Content Marketing
Everyone loves (or loves to hate) Iron Man. Personal opinions aside, there are some important lessons to be had from this ever-evolving Marvel™ creation. Apart from the boyish good looks and prodigal genius of Tony Stark, which I’m sure you all posses, there are some interesting parallels that can be drawn between the qualities of Iron Man [...]
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