Google has released 3 much-hyped AdWords updates that they’re calling “the biggest update to our ad creative since we introduced AdWords more than 15 years ago.” The updates are designed to meet advertisers needs, as the global shift towards mobile-first search continues to dominate the market. This latest update includes: Expanded Text Ads Responsive Display […]

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Pokémon Go’s popularity has gone supernova and polarized the entire world. People are either loving it and looking for them wherever they go, or hating it and looking down their nose at everyone who plays. But let’s look at a third group of people who are leveraging its popularity to drive traffic to their stores. Pokémon […]

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Google My Business revealed a new graphical import summary screen that helps you, “review a summary of your spreadsheet’s changes in the simplified import preview screen.” This can potentially be a massive time-saver and streamlined way to manage multiple locations. “We’re excited about the transparency Google My Business is providing in helping multi-location brands understand […]

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Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is […]

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Google’s new updated Showcase Shopping ads let your customers browse product collections, instead of looking at individual products. Users can now find your offerings in a slideshow-like showcase of multiple merchants’ products, then click yours to go directly to a customized landing page. This update will obviously change the way searchers will shop for (and […]

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