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InboundCon 2014 Speaker Profile: Andrew Yang from Bing

InboundCon 2014, Canada’s premier inbound marketing conference, is less than 2 months away! We have some awesome speakers lined up, so let’s get to know them. Without further ado, I present you with Andrew Yang LinkedIn| Twitter Andrew is a search evangelist for Bing. He’s responsible for building an active Bing Ads community throughout Canada and [...]

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InboundCon 2014 Tickets On Sale Now

Toronto, Canada – July 18, 2014: Powered by Search is excited to announce the launch of ticket sales for InboundCon 2014, Canada’s premier inbound marketing conference. The event will take place at the St. James Conference Center on September 18 and will feature sessions with world class digital marketers from illustrious brands like Shopify, Virgin, [...]

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8 Essential Tips for Optimizing Images for Local SEO

Want Loads of Extra Traffic?  Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized properly for search engines.  Why is this a big deal?  Because with a few simple steps, optimized images will help a website rank for local search [...]

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How to Sustainably Grow Your Traffic Through Content Marketing

Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter my site,” and, “how do I create interest in my brand that drives potential customers to my website?” You might know these as preferred landing [...]

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6 Tactics to Turn your Local Landing Page into an SEO Machine

It wasn’t too long ago that ranking locally meant NAPs – create a lot of citations and make sure they’re relevant and consistent with what’s listed on your site. For a few years that was the the go-to strategy for local search. But ever since Google’s Venice update, Local SEO has changed and search has [...]

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My 8 Secrets for Creating Shareable Content on Facebook

You know the saying “Silence is golden”?  Well … the exact opposite is true for Facebook. There is nothing worse than putting great content on Facebook and getting silence in return. To put an end to the silence, we need to get real discussion and engagement going on. When your Facebook posts have more engagement, Facebook shows [...]

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