The B2B SaaS Marketing Blog

10 Steps to Turn Brand Mentions into Links (#7 is the Money Maker)

Updated: July 31st, 2014

Turning non-backlinking URLs mentioning your brand is one of the easiest and most effective link building strategies in existence! It’s like meeting to a girl who already knows your name and…

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5 Quick Tips to Increase Your YouTube Engagement by 200%

5 Quick Tips to Increase Your YouTube Engagement by 200%

Updated: July 30th, 2014

It is no secret that video presence on the web has become a vital tool in both social and business interaction. Videos, viral or otherwise, are the most shared form…

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How to Create a ROI from Attending InboundCon

Updated: July 29th, 2014

InboundCon 2014, Canada’s premier inbound marketing conference, is coming up soon! We know you want to attend, but may be debating the value of attending the conference. Your time is…

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3 Unique Ways to Add Flair to Your Blog

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So You Need to Add Flair To Your Blog Posts? Today, I’m going to share with you 3 unique ways to add flair to your blog posts. Call me old fashioned,…

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Writing Clickable Headlines: An Easy 3-Step Formula

Updated: July 28th, 2014

In the world of Content Marketing writing a great headline is equivalent to gold.  First impressions count in everything you do.  Without a great headline, your readers just won’t click!  If your…

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InboundTO 18 Recap: Make Your Content Count

Updated: May 4th, 2023

On July 24 2014, the 18th InboundTO event took places at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations on better business…

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Keyword Research: The Basics (Infographic)

Keyword Research: The Basics (Infographic)

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Updated: July 22nd, 2014

What’s the Best Way To Keyword Research? What is the “correct” way to do keyword research and how do you do it? You’ve searched online and found guides, steps, how-to’s,…

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8 Essential Tips for Optimizing Images for Local SEO

8 Essential Tips for Optimizing Images for Local SEO

Updated: July 17th, 2014

Want Loads of Extra Traffic?  Optimize Your Images! When designing a website for a business, adding images is essential to provide some compelling visuals, but rarely are those images optimized…

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How to Sustainably Grow Your Traffic Through Content Marketing

Updated: July 16th, 2014

Most marketing managers aren’t worried about content, they’re worried about driving leads. The more web savvy you get, the more you start asking questions like, “where do my leads enter…

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6 Tactics to Turn your Local Landing Page into an SEO Machine

6 Tactics to Turn your Local Landing Page into an SEO Machine

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Updated: July 15th, 2014

It wasn’t too long ago that ranking locally meant NAPs – create a lot of citations and make sure they’re relevant and consistent with what’s listed on your site. For…

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8 Secrets for Creating Shareable Content on Facebook

8 Secrets for Creating Shareable Content on Facebook

Updated: July 14th, 2014

You know the saying “Silence is golden”?  Well … the exact opposite is true for Facebook. There is nothing worse than putting great content on Facebook and getting silence in return.…

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Learn How To Optimize Your Robots.txt File In 5 Minutes

Learn How To Optimize Your Robots.txt File In 5 Minutes

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Updated: July 11th, 2014

So you want to become a robots.txt rockstar eh? Well, before you can make those web spiders dance to your rhythm, there are a few basic principles that you should…

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