The Saas Marketing Blog

Many SEOs fixate on creating content that ranks and drives traffic, but what should you do when you achieve those goals and the content still isn’t contributing to revenue growth?…

We’ve handled several B2B SaaS website rebrands, and the conversation is often sparked because of one of these three scenarios:  The B2B SaaS company was rebranding and needed the website…

If your A/B tests aren’t producing noticeably better results and you’ve optimized each campaign to the best of your abilities, adding more channels to your demand generation program is the…

If your landing pages are underperforming, the next logical step is to test them. The only problem is that you need to know why your landing page isn’t converting before…

“We’re generating traffic/leads, but we aren’t closing enough deals.” This is a common issue we hear from prospects, and it’s a tricky situation to solve because there are plenty of…

Several months after hiring a HubSpot consultant to set up their CRM, marketing teams often realize that the data they’re collecting is inaccurate and/or doesn’t provide valuable insights.  Most marketers…

When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B…

Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data…