Articles by category: Conversion Rate Optimization

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset
Updated: December 1st, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact,…

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing
Updated: November 5th, 2020
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)
Updated: November 23rd, 2023
Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords
Updated: October 9th, 2020
Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

Updated: October 5th, 2020
We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets
Updated: July 28th, 2020
For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

B2B Marketing Attribution: A Practical Guide for SaaS Companies
Updated: October 3rd, 2023
When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS
Updated: November 23rd, 2023
There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies
Updated: May 4th, 2020
In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel
Updated: February 28th, 2020
There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works
Updated: January 3rd, 2020
Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or…

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO
Updated: December 18th, 2019
For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…