Conversion Rate Optimization Archives | Page 2 of 5

Category: Conversion Rate Optimization

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

Michael Smith | Last updated: March 23, 2021

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure …

Conversion Rate OptimizationPPC Marketing

Why We Chose to Be a B2B SaaS Marketing Agency

Dev Basu | Last updated: April 8, 2021

Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be working …

Content MarketingConversion Rate OptimizationPPC Marketing

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Michael Smith | Last updated: December 18, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent …

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Michael Smith | Last updated: April 12, 2021

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting …

Conversion Rate OptimizationWeb Design

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Brandon Coward | Last updated: December 18, 2020

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will be worth it. As such, B2B lead generation and nurturing takes time and many different touch points along the path to a sale. This is what …

Content MarketingConversion Rate OptimizationWeb Design

B2B Marketing Attribution: A Practical Guide for SaaS Companies

Brandon Coward | Last updated: December 18, 2020

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access …

Conversion Rate OptimizationMarketing Automation

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

Michael Smith | Last updated: December 18, 2020

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS industry, that talk often fails to turn into action. Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but …

Conversion Rate OptimizationPPC Marketing

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

Brandon Coward | Last updated: May 25, 2020

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found mistakes and missed opportunities, and what we’d do differently if they were our client (including mocked up examples of how we’d update their landing page …

Conversion Rate OptimizationPPC MarketingWeb Design

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

Michael Smith | Last updated: September 16, 2020

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for …

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works