Sign up for Exclusive SaaS Marketing Tips

Explore Blog Topics:

Category: Conversion Rate Optimization

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure

Conversion Rate OptimizationPPC Marketing

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting

Conversion Rate OptimizationWeb Design

B2B Marketing Attribution: A Practical Guide for SaaS Companies

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access

Conversion Rate OptimizationMarketing Automation

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS industry, that talk often fails to turn into action.  Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but

Conversion Rate OptimizationPPC Marketing

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found mistakes and missed opportunities, and what we’d do differently if they were our client (including mocked up examples of how we’d update their landing page

Conversion Rate OptimizationPPC MarketingWeb Design

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS company has been doing content marketing for

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

There is an occasional tendency among B2B SaaS companies to write off Facebook as a viable channel for reaching potential customers. Often, they’ve either tried using Facebook ads that haven’t worked or they’ve opted not to try them at all. But this tendency stands in contrast to what we see in our day to day

Content MarketingConversion Rate OptimizationMarketing AutomationPPC Marketing