The Saas Marketing Blog

Articles by category: Conversion Rate Optimization

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021

Updated: February 25th, 2021

Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

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Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

Updated: January 21st, 2021

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

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The SaaS Blog Design Template We Use To Lift Conversions

The SaaS Blog Design Template We Use To Lift Conversions

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Updated: May 15th, 2025

Aesthetic improvement is often the primary focus of most SaaS blog designs, but a visually appealing blog doesn’t necessarily convert.   For many SaaS blogs, the only option for prospects to…

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B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS

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Updated: January 6th, 2021

In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…

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Landing Pages vs Web Pages: Which Should You Use?

Landing Pages vs Web Pages: Which Should You Use?

Updated: May 20th, 2025

Landing pages or web pages are often used interchangeably, but they aren’t the same thing.  So which one should you use? The goal of a landing page is to convert…

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SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

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Updated: November 5th, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

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Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

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Updated: March 3rd, 2025

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: February 18th, 2025

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

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Updated: March 7th, 2025

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Why Most B2B SaaS Lead Magnets Don’t Drive Leads (and The Solution)

Why Most B2B SaaS Lead Magnets Don’t Drive Leads (and The Solution)

Updated: October 3rd, 2024

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

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