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Category: Conversion Rate Optimization

Google AdWords Now Factors in Customers Moving From One Device to Another

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is

Conversion Rate Optimization

10 CRO Tips to Intuitively Boost Conversions

If you weren’t at our InboundTO meetup last month, you missed out on some great advice and a chance to network with Toronto’s awesome digital marketing community. Tiffany Da Silva, our Director of Digital Strategy gave a fantastic CRO talk titled Your Clients are Irrational – 10 CRO Tips to Intuitively Boost Conversions. For everyone who

Conversion Rate Optimization

Your Site Load Speed Dictates Your Conversion Rates

Site load speed is the velocity at which your website opens to visitors, and today, the faster the better.  Visitors to your site have a tendency to click-through if your page doesn’t open to essential information within a few seconds.  In many cases, 2-3 seconds is the limit of visitors’ patience.  Conversions are lost because visitors lose interest before they

Conversion Rate Optimization

InboundTO 17 Recap: Industry Experts on UX & CRO

On June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization. Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on

Conversion Rate Optimization