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Category: Conversion Rate Optimization

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and leads has been stagnant. Their

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work with them. This is one of the primary functions of our SaaS Marketing Blog — to document our approach and provide you with a detailed picture of

Conversion Rate OptimizationWeb Design

Our Process for Implementing B2B SaaS Buyer Personas That Actually Work

Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based on our experience working with 37 SaaS

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel fit, often because of past

Content MarketingConversion Rate OptimizationPPC Marketing

Stop Blaming Product-Market Fit for Your SaaS Growth Problems

Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them,

Content MarketingConversion Rate OptimizationInbound Marketing

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world.  Providing tableside ordering prevented the need for waitstaff to ferry tickets between kitchens, dining rooms, and bars — accelerating order delivery and turnover. And users

Content MarketingConversion Rate Optimization

Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online

Conversion Rate Optimization