Articles by category: Conversion Rate Optimization
Updated: December 9th, 2019
If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…
How to build B2B SaaS Buyer Personas – and our system for fixing bad personas
Updated: January 8th, 2024
Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…
Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels
Updated: September 19th, 2023
In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve…
Stop Blaming Product-Market Fit for Your SaaS Growth Problems
Updated: August 21st, 2019
Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service…
Updated: August 2nd, 2019
When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world. …
Over 50% of Your Customers Would Rather Message Than Call
Updated: December 30th, 2016
A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message…
How Customers Will Soon Message You Right From Google Search Results
Updated: December 2nd, 2016
If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a…
Did Facebook Just Become Your Best Lead Generation Machine?
Updated: October 21st, 2016
The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…
Three Google Updates, and How They Impact Your TV Ads and Foot Traffic
Updated: September 29th, 2016
Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…
Does Your Landing Page Match the Scent of Your Ad?
Updated: May 5th, 2023
Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…
What Google’s New AMP’ed Content Will Mean for Your Business
Updated: August 3rd, 2016
6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…
Google AdWords Now Factors in Customers Moving From One Device to Another
Updated: July 21st, 2016
Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…