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Category: Conversion Rate Optimization

B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel

There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach (eg. use a content calendar). Those who produce content within the context of a holistic content strategy. If your SaaS […]

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Facebook Ads for B2B SaaS: Creating Advanced Audiences and the 80/20 of Messaging That Works

Many companies will write off Facebook ads for SaaS as a viable channel for reaching potential customers. Frequently, they’ve either tried running a Facebook ads campaign that hasn’t worked or haven’t even tried them in the first place. But this tendency stands in contrast to what we see in our […]

Content MarketingConversion Rate OptimizationMarketing AutomationPPC Marketing

B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO

For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d love to see their content performing well, but progress with moving up the search rankings and bringing in traffic and […]

Content MarketingConversion Rate OptimizationSearch Engine Optimization

Customer-Channel Fit: How to Identify the Right B2B SaaS Marketing Channels

In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. We’ve learned from discussions with prospects and clients that there is a tendency to make false assumptions about their optimal customer-channel […]

Content MarketingConversion Rate OptimizationPPC Marketing

Paid Media Case Study: How We Grew TouchBistro’s SQL’s to over 135 Demos per Month through Facebook Ads

When they came to us a few years back, TouchBistro, which is based in Toronto, had an elegant, dynamic product that was already in use in restaurants around the world.  Providing tableside ordering prevented the need for waitstaff to ferry tickets between kitchens, dining rooms, and bars — accelerating order […]

Content MarketingConversion Rate Optimization