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Category: Conversion Rate Optimization

Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

| Last updated: April 6, 2021

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data are managed by different stakeholders. …

Conversion Rate Optimization

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

| Last updated: April 12, 2021

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking …

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

How to Nail Your B2B SaaS Product Pages (with Client Examples)

| Last updated: April 12, 2021

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this …

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study

| Last updated: March 23, 2021

When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria.  But this practice often results in ad campaigns that are less effective than they could be. That’s because their …

Marketing AutomationConversion Rate Optimization

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

| Last updated: December 18, 2020

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than clear cut. For some businesses, …

Conversion Rate OptimizationPPC MarketingWeb AnalyticsWeb Design

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

| Last updated: March 23, 2021

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure …

Conversion Rate OptimizationPPC Marketing