Category: Conversion Rate Optimization
Dev Basu Last updated: September 16, 2019 Since the inception of Powered by Search, there is a scenario that has played out numerous times that depicts how our agency came to be horizontally focused, serving a variety of different verticals from real estate, to the financial services industry, to the SaaS and technology industry. Here’s an example of the scenario: we’d be …
Michael Smith Last updated: September 13, 2019 We come across B2B SaaS companies that are so intimately familiar with the ins and outs of their solution—design, functionality, etc.—that they lose track of the fact that the rest of the world doesn’t understand their product as well as they do. Of course, B2B SaaS companies don’t need the whole world to understand their …
Dev Basu Last updated: September 13, 2019 Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit: the ability and position of a company to serve a large market with a service that satisfies an urgently felt need or desire. Given that having a large, enthusiastic customer base, and products or services to satisfy and delight them, …
Dev Basu Last updated: September 2, 2019 Too often, B2B SaaS marketers think in terms that make it easy to forget that at the end of the day, every sale depends upon effectively addressing the specific needs of a specific person at a specific time and place. Bounce rates, page views, visits, channels—these are all well and good, worthy of careful analysis—but …
Ryan LeClaire Last updated: August 27, 2019 A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message than call customer service. Earlier this year, Google made it easier for your customers to send you a message, by adding the ability to message …
PbS Staff Last updated: August 27, 2019 If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a new direct-to-business messaging feature on its search engine this holiday season: Google My Business will now make it possible for consumers to message businesses in …
Ryan LeClaire Last updated: October 21, 2016 The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order a product, buy a ticket, ask for a quote, or book an appointment directly through a Facebook business’ page Ask for recommendations from your friends, …
Michelle Berube Last updated: September 29, 2016 Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and on-site sales. “Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online …
Matthew Hunt Last updated: August 17, 2016 Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the …
Michelle Berube Last updated: August 3, 2016 6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week, they released an early preview of expanded AMP support across the entire search results pages. You’ll now notice AMPs in the blue links next to …
