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Category: Conversion Rate Optimization
Marc Thomas
Updated: September 22, 2021
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It brought up the same set of questions for many businesses: What led to this? How long will this last? Is this a systematic failure or …
Brandon Coward
Updated: June 29, 2021
In B2B SaaS, it’s not uncommon to have a relatively small number of companies that you sell to. For example, we have a client in the restaurant POS space and their ideal customer is chain restaurants in Canada with 10 or more stores. Well, there are only about 50 restaurant chains in Canada that meet …
Michael Smith
Updated: June 21, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to acquire keyword rankings and drive high-quality organic traffic. For example, consider this organic search data from one of our clients: Over the past year, …
Marc Thomas
Updated: May 19, 2021
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B SaaS company, products are never static and features shift over time. Some shifts happen through a series of pivots; others result out of slow and …
Jessica Boisvenue
Updated: April 26, 2021
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports and white papers that are automatically sent via email when people fill out a form. Typically, prospects who fill out the form are sent to …
Brandon Coward
Updated: April 6, 2021
Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data are managed by different stakeholders. …
Marc Thomas
Updated: April 12, 2021
Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking …
Marc Thomas
Updated: April 26, 2021
If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this …
Marc Thomas
Updated: March 24, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among our clients, only two out of 10 even entertain the idea of running ads on Twitter. But if used appropriately, we think that Twitter Ads …
Brandon Coward
Updated: March 23, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s visitors or other low-purchase intent criteria. But this practice often results in ad campaigns that are less effective than they could be. That’s because their …
