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Category: Conversion Rate Optimization

Beyond Traffic and Engagement: Why Your B2B Saas Marketing Analytics Must Also Include CRM and Product Data

Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data sources. In B2B SaaS marketing strategy, the conversation usually begins and ends with traffic and engagement analytics. CRM and product-usage data […]

Conversion Rate Optimization