Articles by category: Conversion Rate Optimization

Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate
Updated: July 12th, 2022
When we start working with SaaS companies, it’s not uncommon for us to find that their landing pages have extremely poor landing page conversion rates. Sometimes, these are as low…

How to Diagnose a Sudden Drop in Leads in B2B SaaS
Updated: September 1st, 2021
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads
Updated: June 9th, 2021
Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. In our experience, we’ve seen significant SEO opportunities for integration pages to…

How to Announce New Features for Your B2B SaaS Product (and How Not to)
Updated: April 28th, 2021
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Whether you’re a startup or an established B2B…

How to Create Lead Magnet Thank You Pages That Convert to Trial and Demo Signups
Updated: November 23rd, 2023
Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. B2B SaaS companies spend a lot of money on creating reports…

Updated: March 26th, 2021
Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. The reason for this is the disconnect between their data…

How to Tackle SaaS Homepage Design for Your B2B SaaS Company
Updated: March 3rd, 2021
Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

How to Nail Your B2B SaaS Product Pages (with Client Examples)
Updated: February 28th, 2021
If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

How to Leverage Twitter Ads for Your B2B SaaS Company in 2021
Updated: February 25th, 2021
Twitter is an afterthought for most B2B SaaS companies. Behind Facebook, Google, and even LinkedIn, it ranks as one of the last channels they leverage in their marketing efforts. Among…

Facebook Lookalike Audience Modeling for B2B SaaS: A Case Study
Updated: January 21st, 2021
When building lookalike audiences for Facebook ad campaigns, many SaaS companies rely on limited sources of data. They tend to settle for custom audience data based on all their website’s…

How to Design B2B SaaS Blogs for Conversion
Updated: September 13th, 2023
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS
Updated: January 6th, 2021
In a previous article, we discussed how Facebook Ads work for most of our clients in some capacity, and yet many B2B SaaS companies write off Facebook Ads as a…