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Category: Conversion Rate Optimization

Landing Pages vs Web Pages: A SaaS Company’s Guide for Choosing the Highest Converting Asset

Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than clear cut. For some businesses,

Conversion Rate OptimizationPPC MarketingWeb AnalyticsWeb Design

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence or financial solutions to customers, so they’re already tapped into these more nuanced financial metrics. Or it’s because they have CFOs who reference this figure

Conversion Rate OptimizationPPC Marketing

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting

Conversion Rate OptimizationWeb Design

B2B Marketing Attribution: A Practical Guide for SaaS Companies

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during new client engagements, when we look under the hood, most SaaS companies we work with haven’t set up their analytics properly to have clear access

Conversion Rate OptimizationMarketing Automation

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS industry, that talk often fails to turn into action.  Some CRO’s or Heads of Growth will express their desire for these teams to coordinate more, but

Conversion Rate OptimizationPPC Marketing