Explore Blog Topics:
Category: Conversion Rate Optimization
Matthew Hunt
Last updated: August 17, 2016
Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes businesses make is the poor connection between their ads and their landing pages. At the end of the day, the connection between the ad and the …
Michelle Berube
Last updated: August 3, 2016
6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week, they released an early preview of expanded AMP support across the entire search results pages. You’ll now notice AMPs in the blue links next to …
Michelle Berube
Last updated: July 21, 2016
Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have to wonder. Google recently announced that cross-device conversions will be automatically included in the Conversions column. Cross-device conversions: What Have You Been Missing? This is …
Melissa Feeney
Last updated: June 14, 2016
In September last year, we launched new Facebook Ads for TouchBistro, a powerful restaurant focused POS. The ad creatives helped consistently generate leads, and we had a solid starting point. We looked to build on this success and knew that this would require continuously testing and refreshing the creative in order to get the best results. Our …
Joel Popoff
Last updated: March 17, 2015
This is our 3rd webinar in our 2015 Digital Marketing Webinar Series! If you’re having troubles getting your landing pages to convert customers then this is the perfect event for you. The Details Topic of discussion: How to Create Landing Pages that Actually Convert Date & time: March 26, 2015 at 2:00 PM EST How much: our …
Goran Popovic
Last updated: October 24, 2019
If you weren’t at our InboundTO meetup last month, you missed out on some great advice and a chance to network with Toronto’s awesome digital marketing community. Tiffany Da Silva, our Director of Digital Strategy gave a fantastic CRO talk titled Your Clients are Irrational – 10 CRO Tips to Intuitively Boost Conversions. For everyone who …
Joel Smith
Last updated: August 27, 2019
On November 20 2014, the 21th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations o “How to Create Amazing Landing Pages that Actually Convert.” What an awesome night of landing page fun. Firstly, a great big thank you to Tim Paige from LeadPages …
PbS Staff
Last updated: October 24, 2019
Site load speed is the velocity at which your website opens to visitors, and today, the faster the better. Visitors to your site have a tendency to click-through if your page doesn’t open to essential information within a few seconds. In many cases, 2-3 seconds is the limit of visitors’ patience. Conversions are lost because visitors lose interest before they …
Katya Bovykina
Last updated: October 24, 2019
Whether you are just starting to plan your landing page or you’re about to launch an existing design, consult this list of elements. You might be pleasantly surprised to find some unobvious ones that may compliment your business and increase your conversion rates. 1. Logo Everybody knows that you need to have a logo on …
Goran Popovic
Last updated: August 27, 2019
On June 18 2014, the 17th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. Sponsored by Powered by Search, this month’s InboundTO featured discussions and presentations on UX design and conversion rate optimization. Genco Cebecioglu, CEO & Creative Director at Junction Design, kicked off the evening with a wonderfully engaging talk on …
