The B2B SaaS Marketing Blog

Google Releases Recommendations for Getting Your Progressive Web Apps Indexed

Google Releases Recommendations for Getting Your Progressive Web Apps Indexed

Updated: November 10th, 2016

Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read…

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Instagram Shopping Will Soon Bring Users to Your Online Store

Instagram Shopping Will Soon Bring Users to Your Online Store

Updated: November 4th, 2016

Instagram knows that 84% of smartphone users in the US browse, research or compare products on their phones. They want to be the bridge that connects them to your store,…

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Did Facebook Just Become Your Best Lead Generation Machine?

Updated: October 21st, 2016

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…

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InboundCon 2016 Decks & Notes

Updated: October 11th, 2016

Thank you to all that attended InboundCon 2016. It was a huge success and we couldn’t have done it without all attendees, speakers and the amazing Powered by Search team.…

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Three Google Updates, and How They Impact Your TV Ads and Foot Traffic

Updated: September 29th, 2016

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

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Do You Need to Worry About Google’s “Penguin Penalty?”

Updated: September 26th, 2016

Are you worried about what Google’s new Penguin 4.0 update will mean for your business? This update has been in the works for almost 2 years, and it’s finally here.…

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Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

Updated:

We’re not even done September yet, but we’ve already seen enough updates from Google to make any marketer or local business step back and reexamine things. Experts are still A-B…

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The Ultimate Landing Page Checklist

The Ultimate Landing Page Checklist

Updated: August 26th, 2016

How are your landing pages performing? Are they lean, mean, lead-generating machines? Or are they just kind of sitting there, underperforming and underwhelming? Crafting the perfect landing page is an…

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Does Your Landing Page Match the Scent of Your Ad?

Updated: May 5th, 2023

Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…

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Best Marketing Conferences to Attend in Fall of 2016

Updated: August 15th, 2016

They say if you want to go fast, go alone. If you want to go far, go together. In the world of digital marketing, there’s no substitute for the value…

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Convince Your Boss To Send You To InboundCon 2016

Convince Your Boss To Send You To InboundCon 2016

Updated: August 12th, 2016

They say bosses only listen to “WIIFM”… What’s in it for me? If you’re wondering how to convince your boss to send you to InboundCon, you simply have to show…

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What Google’s New AMP’ed Content Will Mean for Your Business

What Google’s New AMP’ed Content Will Mean for Your Business

Updated: August 3rd, 2016

6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…

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