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How digital marketing is transforming the tourism industry

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience. In order to perform well and gain competitive advantages, [...]

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Inbound Marketing Weekly Recap 03/03/14

There’s always something new in the world of inbound marketing. Staying on top of every bit of news can be challenging, but never fear, Powered by Search is here to help. Below are the coolest and most interesting inbound marketing related links from the last week. 3 Steps to Identify Blog Topics that are Relevant [...]

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What 4 Guys in a Basement Can Teach You About Inbound Marketing

If you’re involved with inbound marketing in even the slightest sense, you’ve probably heard that content is king. In fact, that phrase has been used so often that it’s become something of a cliché. You may also be familiar with the fact that successful inbound efforts require a reasonably transparent relationship between the customer and [...]

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Whitepaper Wednesdays Week 3: The Marketer’s Guide to SEO

I remember when I first started learning about SEO. I started with some beginner guides, implemented some of their basic techniques and called it a day. The thing was, when I found out how much more there is to SEO, I got overwhelmed. The Marketer’s Guide to SEO hadn’t been written yet, which is too [...]

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Mobile SEO: The 10 Must-Haves

If you’re going to put the effort into optimizing your site, you should make sure to optimize it for mobile as well. Mobile SEO is becoming absolutely necessary. Do you own a smartphone? Probably. Have you used it this week, perhaps even today, to browse the internet or check out a webpage? Probably. If you [...]

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Breaking Bad Story Sync: The Future of Second Screen Digital Marketing?

For many years, companies have been trying to make TV viewing a more interactive experience. You can blame technological limits, the lack of creativity, or even the raccoons raiding your trash bins at night, but the fact is that interactive TV has been a hilarious failure. Previous attempts at engaging with your favorite show have [...]

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