In university, I chose to major in psychology because, the way I saw it, psychology is relevant to pretty much every career path. Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. Unless your job is to count every grain [...]
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Relationships & Content Marketing – Inbound Tuesdays #4
Doing some content marketing today? Here’s one tip you can add to the mix right away. It’ll help you build relationships, improve your distribution and raise the quality of your content. For today’s Inbound Tuesdays I had the chance to share this one piece of advice and three methods of implementing it. Check out the [...]
ScrapeBox Guide – White Hat SEO
The Forbidden S-Word Of SEO: ScrapeBox So you and your company (yes – even you one-[wo]man-armies out there) are brand new to the world of search engine optimization. Maybe your offline business has been suffering due to the economy or a myriad of other factors, however you are a warrior – a trooper – and [...]
4 Steps to a Successful Pinterest Marketing Strategy
Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there is a very valuable audience to tend to. Women between the ages of 20 and 40 are spending a great deal of time daily on [...]
#InboundTO meetup recap: What Your Brand Needs: Voice and Visibility
Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
Emotional Marketing – Inbound Tuesdays #3
Before buying, do consumers ask themselves, “Was this an excellent piece of marketing?” Probably not. Instead they feel. Marc Nashaat, one of our marketing consultants at Powered by Search, talks about the importance of emotions in marketing. He shows the difference between heart share and market share; and in so doing he shares some great actionable insights. [...]
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