The Saas Marketing Blog

We’ve handled several B2B SaaS website rebrands, and the conversation is often sparked because of one of these three scenarios:  The B2B SaaS company was rebranding and needed the website…

Several months after hiring a HubSpot consultant to set up their CRM, marketing teams often realize that the data they’re collecting is inaccurate and/or doesn’t provide valuable insights.  Most marketers…

Salesforce is undoubtedly a powerful CRM, and its unlimited scalability makes it the best of the best for contact management. However, many users quickly discover that the trade-off for such…

Many SaaS companies struggle with attributing the results they get to the marketing investments they make. A common scenario is that they’re paying a lot for qualified leads on a…

Google Analytics is changing: universal analytics (UA) is going away and is being replaced by Google Analytics 4 (GA4). GA4 represents a totally new way of thinking about analytics for…

July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. It…

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine their KPIs independent of each other, unable to see the forest beyond the trees. But whether…

Landing pages or web pages are often used interchangeably, but they aren’t the same thing.  So which one should you use? The goal of a landing page is to convert…

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

For B2B SaaS companies, “identifying your best customers” is often an ambiguous endeavor. At best, most will create SaaS buyer personas to base their marketing around — but there’s a lack…