All trends seem to suggest that Paid Per Click (PPC) advertising is becoming increasingly ineffective, or even obsolete. Why is this happening?
Customers are now becoming more tech-savvy and aware of paid advertising campaigns. In complement with the changing consumer mindset, there has been a rise in popularity for inbound marketing amongst marketers. Many marketers have shifted away from paid advertising to more cost-effective means of advertising by delivering valuable content to consumers.
With all this being said, why is PPC still a popular digital marketing method amongst many B2C businesses?
PPC ads account for 64.6% of clicks for high commercial intent keyword searches.
PPC may not cover all your marketing needs, but there are several scenarios that PPC is necessary for your digital marketing strategy. PPC campaigns allow you to drive quick results, address a niche audience, improve your local search presence and address customers who are already well into the buying process.
This whitepaper will give you a comprehensive understanding of PPC and guide you through setting up a PPC campaign that be well worth your time and money.