Increase your ROI Today Practicing digital marketing techniques can prove to be a successful strategy due to their accountability and measurability. Many companies are realizing the importance of these channels and investing bigger portions of their marketing budgets into it. Features: Identify revenue-centered metrics Determine a digital marketing budget Align sales and marketing teams […]
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Blogging is an essential part of inbound marketing. Companies that blog get 55% more traffic and 70% more leads than companies that don’t. Starting a company blog is easy. The difficult part is keeping up with it. Stay on track of your content development with this free blog editorial calendar template. You can use this […]
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto. This lecture was delivered to 4th year students taking the “Marketing in the Information Age” (MGTD06) course taught by Prof. Tim Richardson at University of Toronto Scarborough.