How did a social networking site obtain a valuation of $2.5 billion less than three years after its launch? Maybe it has to do with its simple design that lets users scroll endlessly through beautiful pictures of their favorite things. Or maybe it’s because of how easy they’ve made it to share and curate content [...]
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A company in the 21st century can no longer get away with the overused techniques of the past. Both consumers and marketers are now shifting away from the traditional interruption marketing techniques that we have all grown tired of. Think of the last time a door-to-door sales person or telemarketer compelled you to buy a [...]
Dev Basu’s presentation at the SMX Toronto conference.