There’s a lot of time, energy, and money being spent in the online marketing world right now. Whether you use search engine optimization, social media marketing, display ads or paid search, the goal is always to drive traffic back to your company’s website. But for marketers under pressure to prove the ROI of their efforts, […]
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There are many reasons people use to justify embarking on a redesign for their company website. However, more often than not these reasons are superfluous and poorly executed, causing more harm than good. In the digital age your website is a critical marketing tool, and therefore is not something to toy with. Deciding to do a redesign should be […]
Dev Basu’s presentation at the SMX Toronto conference.