The Saas Marketing Blog

Articles by category: SEO

The B2B SaaS SEO Playbook (That Still Works in 2025)

The B2B SaaS SEO Playbook (That Still Works in 2025)

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Updated: February 28th, 2025

“SEO performance has plateaued – how can we squeeze a better ROI out of our SEO strategy?” After implementing basic SEO best practices, most B2B SaaS companies don’t know how…

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How to Improve Search Performance without Any New Content (or Expensive SEO Tools)

How to Improve Search Performance without Any New Content (or Expensive SEO Tools)

Updated: August 4th, 2021

When B2B SaaS companies want to improve their results from SEO, they tend to think more content is the answer. They ask, “What new pages or blog posts can we…

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SEO Roadmap for B2B SaaS: How to Get Early Wins

SEO Roadmap for B2B SaaS: How to Get Early Wins

Updated: May 27th, 2024

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait depends on who you talk to. Many agencies…

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How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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How to Leverage SaaS Customer Review Sites

How to Leverage SaaS Customer Review Sites

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Updated: May 13th, 2024

Most B2B SaaS companies realize that review sites like G2, Capterra, and TrustRadius heavily influence buying decisions, yet few companies know how to effectively leverage these sites to drive sales.…

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How to Design B2B SaaS Blogs for Conversion

How to Design B2B SaaS Blogs for Conversion

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Updated: September 13th, 2023

When it comes to the purpose of a blog, views are split into two camps in B2B SaaS industry. One camp sees blogs as primarily educational resources, and the other…

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How to Get SaaS Leads Through Your Knowledge Base or Help Desk

How to Get SaaS Leads Through Your Knowledge Base or Help Desk

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Updated: November 24th, 2020

Help desks or knowledge bases are typically managed by customer success and product teams. They’re mostly seen as a resource for existing customers, and a way to make customer support…

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How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

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Updated: November 13th, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: February 18th, 2025

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

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Updated: March 3rd, 2025

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: February 18th, 2025

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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