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Category: Web Design
Marc Thomas
Updated: April 12, 2021
Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS homepage design, many companies waste time chasing the latest design elements and templates rather than thinking …
Marc Thomas
Updated: April 26, 2021
If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this …
Michael Smith
Updated: April 12, 2021
When it comes to the purpose of a blog, views are split into two camps in B2B SaaS. One camp sees blogs as primarily educational resources, and the other sees them as a way to generate leads and sell. What we’ve seen is that both camps (even the ones who view blogs as a lead …
Brandon Coward
Updated: December 18, 2020
Landing pages or web pages: where should you send traffic to during your next PPC marketing campaign? This is a common question we hear from SaaS companies we work with. In fact, it’s a question they sometimes agonize and obsess over. This is because the answer can often be more nuanced than clear cut. For some businesses, …
Michael Smith
Updated: December 18, 2020
In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus. The first being that we’ve developed a deep understanding of the common marketing problems that SaaS businesses face. We describe in the post that the biggest …
Michael Smith
Updated: December 18, 2020
Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent …
Michael Smith
Updated: April 12, 2021
Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting …
Brandon Coward
Updated: December 18, 2020
For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will be worth it. As such, B2B lead generation and nurturing takes time and many different touch points along the path to a sale. This is what …
Brandon Coward
Updated: May 25, 2020
In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found mistakes and missed opportunities, and what we’d do differently if they were our client (including mocked up examples of how we’d update their landing page …
Dev Basu
Updated: May 25, 2020
If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work with them. This is one of the primary functions of our SaaS Marketing Blog — to document our approach and provide you with a detailed picture of …
