Category: Web Design
Brandon Coward Last updated: November 8, 2019 While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the …
Michael Smith Last updated: October 29, 2019 Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based on our experience working with 37 SaaS …
Michael Smith Last updated: October 24, 2019 We come across B2B SaaS companies that are so intimately familiar with the ins and outs of their solution—design, functionality, etc.—that they lose track of the fact that the rest of the world doesn’t understand their product as well as they do. Of course, B2B SaaS companies don’t need the whole world to understand their …
Dev Basu Last updated: October 24, 2019 The process of designing a SaaS website usually goes a little like this: Collect random inspiration from other SaaS websites for a mood board Ask product, engineering, customer service, and sales teams what they need Design the website by committee This lack of cohesion causes the website to become a jumbled mess — visually identical …
Ryan LeClaire Last updated: August 27, 2019 Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read text. These apps often take an enormous amount of work and contain a lot of information. So you want to make sure all your hard …
Julie Jancen Last updated: August 27, 2019 I’m a web designer with a lot of tools in my back pocket. At home, I work on at my own pace on freelance projects that can span months. At work, I’m required to deliver a quick turnaround of high-quality work to maximize the clients budget. The “Fast, Cheap or Good” rule is the trifecta that I struggle to balance …
Julie Jancen Last updated: August 27, 2019 Need to free up some time? Are you wasting time on manually testing the responsiveness of a new website project? Or saving images and importing them to Adobe Photoshop, or another photo editor, to get pixel dimensions of an image? Or using spell check in Microsoft Word before drafting an email, article or post in your …
Jennifer Caughey Last updated: October 6, 2014 Are you looking to achieve high rankings through SEO for your multi-location business? This article will provide you with an ultimate checklist to help you to determine if you are on-point with your Local SEO. This will ensure that your business is the highest top ranking business in Google’s index. The goal of SEO for …
Julie Jancen Last updated: October 24, 2019 Are you interested in coding a parallax scrolling website? I guarantee you’ll be able to code simple parallax scrolling website after you watch this step-by-step tutorial. I have decided to create this tutorial for junior developers who are still learning front-end development with limited HTML and CSS Knowledge. The goal of this tutorial is to provide step by step …
Michael Ash Last updated: February 11, 2014 Somewhere between SEO and marketing automation, businesses are forgetting about branding. Yes, SEO carries the most fundamental aspect of branding – positioning. And yes, the funnel has become more sophisticated with predictive algorithms but where are those neurological, astronomical, tribal allegiances we used to hear about? Businesses grow because of their brand’s ability to be …
