The Saas Marketing Blog

Articles by category: Web Design

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

Updated: January 8th, 2024

Your SaaS website’s homepage is where the relationship with your customers begins. Having a homepage that’s clear about who you are and what you do is critical for gaining trust…

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How to Nail Your B2B SaaS Product Pages (with Client Examples)

How to Nail Your B2B SaaS Product Pages (with Client Examples)

Updated: January 8th, 2024

If you’re looking to improve your B2B SaaS product pages (also known as feature pages), there are three key elements to pay attention to: page structure, imagery, and copy. The…

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The SaaS Blog Design Template We Use To Lift Conversions

The SaaS Blog Design Template We Use To Lift Conversions

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Updated: May 15th, 2025

Aesthetic improvement is often the primary focus of most SaaS blog designs, but a visually appealing blog doesn’t necessarily convert.   For many SaaS blogs, the only option for prospects to…

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Landing Pages vs Web Pages: Which Should You Use?

Landing Pages vs Web Pages: Which Should You Use?

Updated: May 20th, 2025

Landing pages or web pages are often used interchangeably, but they aren’t the same thing.  So which one should you use? The goal of a landing page is to convert…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: February 18th, 2025

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

Top 30 SaaS Marketing Agencies in 2025 (Plus: How to Choose the Right One)

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Updated: March 3rd, 2025

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: February 18th, 2025

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

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Updated: March 7th, 2025

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Why Most B2B SaaS Lead Magnets Don’t Drive Leads (and The Solution)

Why Most B2B SaaS Lead Magnets Don’t Drive Leads (and The Solution)

Updated: October 3rd, 2024

Many B2B SaaS companies we talk to struggle to drive leads with their lead magnets. For prospects to convert into customers, they need to feel a sense of certainty that…

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B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

Updated: May 4th, 2020

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

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Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

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Updated: December 9th, 2019

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work…

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Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

Updated: November 7th, 2019

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…

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