Sign up for Exclusive SaaS Marketing Tips

Category: Web Design

B2B SaaS Marketing Case Studies: How We Ramped Up Demos, Rankings, and Revenue for 3 SaaS Companies

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus. The first being that we’ve developed a deep understanding of the common marketing problems that SaaS businesses face. We describe in the post that the biggest

BlogContent MarketingSearch Engine OptimizationWeb Design

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the gig economy. When they approached us in 2018, they already had thousands of users around the country serving a wide range of mobile professionals, independent

BlogConversion Rate OptimizationSearch Engine OptimizationWeb Design

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

Visit most SaaS websites and you’ll notice a common design trend: they try to communicate too much at once. This turned out to be the case for one of our current clients, IQ Interactive. They’re a B2B SaaS company who’ve been in the digital signage business for more than a decade. But in 2018, they began shifting

BlogConversion Rate OptimizationWeb Design

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will be worth it. As such, B2B lead generation and nurturing takes time and many different touch points along the path to a sale. This is what

BlogContent MarketingConversion Rate OptimizationMarketing TeamWeb Design

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found mistakes and missed opportunities, and what we’d do differently if they were our client (including mocked up examples of how we’d update their landing page

Conversion Rate OptimizationPPC MarketingWeb Design

Customer-Content Fit and Journey-Offer Fit Workshops: Examples of What It’s like to Work with Powered by Search

If you’re going to allocate serious budget to an agency to handle your digital marketing, you should have a clear idea of what it would actually be like to work with them. This is one of the primary functions of our SaaS Marketing Blog — to document our approach and provide you with a detailed picture of

Conversion Rate OptimizationWeb Design

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the

Search Engine OptimizationWeb AnalyticsWeb Design

Our Process for Implementing B2B SaaS Buyer Personas That Actually Work

Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based on our experience working with 37 SaaS

Conversion Rate OptimizationSearch Engine OptimizationWeb Design