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Category: Web Design

Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel.

While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar. The best practices for landing page structure (inspired by Oli Gardner’s “Attention Ratio”) still stand: The ratio of links on a landing page to the

Search Engine OptimizationWeb AnalyticsWeb Design

Our Process for Implementing B2B SaaS Buyer Personas That Actually Work

Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. So what’s going on? Based on our experience working with 37 SaaS

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

How Switching Marketing Channels — From Paid to Content — Helped Hurdlr Attract Their Ideal Audience

We come across B2B SaaS companies that are so intimately familiar with the ins and outs of their solution—design, functionality, etc.—that they lose track of the fact that the rest of the world doesn’t understand their product as well as they do. Of course, B2B SaaS companies don’t need the whole world to understand their

Conversion Rate OptimizationSearch Engine OptimizationWeb Design

13 Rapid Protoyping Tools for Designers

I’m a web designer with a lot of tools in my back pocket. At home, I work on at my own pace on freelance projects that can span months. At work, I’m required to deliver a quick turnaround of high-quality work to maximize the clients budget. The “Fast, Cheap or Good” rule is the trifecta that I struggle to balance

Web Design

12 Amazing Chrome Extensions Designers Need to Have

Need to free up some time? Are you wasting time on manually testing the responsiveness of a new website project? Or saving images and importing them to Adobe Photoshop, or another photo editor, to get pixel dimensions of an image? Or using spell check in Microsoft Word before drafting an email, article or post in your

Web Design

The Ultimate Experts Guide to SEO for Your Multi-Location Business

Are you looking to achieve high rankings through SEO for your multi-location business?  This article will provide you with an ultimate checklist to help you to determine if you are on-point with your Local SEO. This will ensure that your business is the highest top ranking business in Google’s index. The goal of SEO for

EventsInbound MarketingLocal SEOSearch Engine OptimizationWeb AnalyticsWeb Design

A Simple Parallax Scrolling Tutorial for Everyone

Are you interested in coding a parallax scrolling website? I guarantee you’ll be able to code simple parallax scrolling website after you watch this step-by-step tutorial. I have decided to create this tutorial for junior developers who are still learning front-end development with limited HTML and CSS Knowledge. The goal of this tutorial is to provide step by step

Web Design

5 Branding Tips to Improve Your Business

Somewhere between SEO and marketing automation, businesses are forgetting about branding. Yes, SEO carries the most fundamental aspect of branding – positioning. And yes, the funnel has become more sophisticated with predictive algorithms but where are those neurological, astronomical, tribal allegiances we used to hear about? Businesses grow because of their brand’s ability to be

Web Design