Articles by category: SEO
Technical SEO Services for B2B SaaS: Our Process and #1 Learning
Updated: April 17th, 2020
For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…
Updated: September 13th, 2023
When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…
The Crucial Step Often Missed in B2B SaaS Keyword Research (Plus Our 5-Step Research Process)
Updated: April 26th, 2024
Between Moz, Backlinko, and Ahrefs, there are many great resources that explain the process for doing SaaS keyword research, but we’ve noticed that the majority of them skip what we…
Backlink Strategy: A Focused Guide for B2B SaaS Companies
Updated: October 3rd, 2023
When we discuss backlink strategy with our clients, they’ve typically been feeling a number of the following pain points related to backlinks: No one on their team has built backlinks before They…
B2B SaaS Content Strategy: How to Map Your Content to Each Phase of the Funnel
Updated: April 26th, 2024
There are typically three camps of companies who do SaaS content marketing: Those who produce occasional content with an unstructured approach. Those who produce regular content with a semi-structured approach…
SaaS SEO Mistakes: 9 Areas Where B2B Companies Can Fumble Without Knowing It
Updated: April 26th, 2024
In the intricate world of search engine optimization (SEO), we think learning about what not to do is particularly useful for achieving better results. This is because even if you’re following…
B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO
Updated: April 26th, 2024
For B2B SaaS companies struggling to realize results through SEO, the most common frustrations we hear of in our conversations are: They’re investing resources to produce SEO content and they’d…
SEO Strategy for B2B SaaS: Tying KPIs to Revenue and Prioritizing Actions That Drive Results
Updated: February 15th, 2024
Effective SEO strategy for B2B SaaS companies is not about jumping in and doing everything under the sun. Yes, your site needs to: Be technically healthy for search engines to…
Updated: November 7th, 2019
While we agree with the commonly accepted guidelines for crafting landing pages, there is an additional layer to setting up SaaS landing pages that seems to go under the radar.…
How to build B2B SaaS Buyer Personas – and our system for fixing bad personas
Updated: January 8th, 2024
Here’s a common scenario we see: you’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s…
Guide To Rank For The Google Answer Box
Updated: March 8th, 2019
Often referred to as “position zero”, the answer box is a rich snippet feature by Google which provides an immediate answer to a users question appearing above the search results. The…
How to Leverage Keyword Cannibalization to Crush Your SEO
Updated: June 18th, 2018
Does your site have poor traffic and low conversion rates? This is a problem that can really affect your website performance and goals. In this article, we will discuss what…