The Saas Marketing Blog

A Facebook-commissioned Nielsen study of global Facebook data found that 1 billion people use Messenger each month. The same study also found that 56% of those surveyed would rather message…

If you’re a business owner looking for a better way to keep your customers close, Google might have just the tool for you. The tech giant is rolling out a…

The latest updates to Facebook may make it a more powerful lead generating tool than Google Adwords. Facebook recently announced a series of new features including the ability to: Order…

Google is now giving advertisers the ability to track their TV and Youtube campaigns with the same tool. They are also helping businesses close the loop between online ads and…

Use SCENT to Match Landing Pages to Ad Creative A confused mind never buys. When a user is directed to your website, they aren’t thinking. One of the most preventable mistakes…

6 months ago, Google announced its Accelerated Mobile Pages Project (AMP) and it’s move towards faster mobile versions of webpages in the “Top Stories” section of search results. This week,…

Ever wonder how many of your customers start a sale on their phone, then switch to a tablet? Should that count as a dropped conversion? Well, now you don’t have…

In September last year, we launched new Facebook Ads for TouchBistro, a powerful restaurant focused POS. The ad creatives helped consistently generate leads, and we had a solid starting point. We…

This is our 3rd webinar in our 2015 Digital Marketing Webinar Series! If you’re having troubles getting your landing pages to convert customers then this is the perfect event for…

If you weren’t at our InboundTO meetup last month, you missed out on some great advice and a chance to network with Toronto’s awesome digital marketing community. Tiffany Da Silva,…

On November 20 2014, the 21th InboundTO event took place at the BNOTIONS headquarters in downtown Toronto. This month’s InboundTO played host to lively discussions and presentations o “How to…

Site load speed is the velocity at which your website opens to visitors, and today, the faster the better.  Visitors to your site have a tendency to click-through if your page doesn’t open…