Everyone is talking about mobile. It’s the new thing, it’s the future. That’s great, but what is mobile, how does not optimizing your website for mobile affect you, and when you decide to take the plunge, how do you do it? The answers are in the video! Inbound Tuesdays is a new project that we’re [...]
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Interview with Rick Jessup, Digital Marketing Strategist
Today we had the pleasure of interviewing Rick Jessup, head of Capital C‘s digital strategy, insights, and analytics practice. From managing Bulletin Board System on the Freenet in 1990 to starting one of Canada’s first blogs in 1995 to public speaking in 2010, Rick has truly grown up digital. Over the past 20+ years he’s had the [...]
Top 10 SEO Tools Worth the Price
Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there. Please note, many of these tools offer free versions as well, but for full [...]
Interview with Hamza Khan, Social Media Expert
Yesterday we had the pleasure of interviewing the social media strategist, speaker, and entrepreneur Hamza Khan, who drives Ryerson University’s social media strategy. 1. Tell me about your background and what made you decide to focus on social media marketing. I suppose I took a somewhat unconventional route to get here. Nearing the end of my marketing [...]
Email Marketing and Beyond
There is a lot of buzz around social media, but email still remains the #1 online activity. Email is a preferred method of communication used by a wide range of demographic segments and decision makers who are not active on social media platforms. Compared to some other mediums, it offers better list management, segmentation, automation, reporting [...]
The Ultimate Guide to Whitespark’s Local Citation Finder
Last month, I published my very first blog post for Powered By Search that was a comprehensive look at SEOmoz’s MozBar web browser extension. Needless to say, it was very well received both within the office and among the SEO community (even SEOmoz!). One SEO expert that happened to come across it was Darren Shaw [...]
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