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Will Facebook Killing Like-Gating Affect You?

You are now officially forewarned that all your like-gating strategies for your Facebook marketing will cease to exist on November 5th. Facebook is saying that they want more genuine relationships between businesses and fans, but is this new update purely to force small businesses into their advertising strategy? What is Like-gating? Like-gating is when you force […]

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Unlock Your Landing Pages’ Potential at InboundTO on Nov. 20

Have you ever wanted to see higher conversion rates from your landing pages? Who am I kidding, of course you have! If you want to learn how, you don’t want to miss out on Powered by Search’s monthly meetup, InboundTO. We’re Hosting the Event You’ve Been Looking For InboundTO 21 : How to Create Amazing Landing Pages that […]

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Trick or Treat: Are You Delighting Your Customers?

The time-honoured tradition of having hordes of children running up to your door and yelling “trick or treat!” is upon us. It’s a day of fun and fright for all, so is there anything that we, as marketers,  can take away from it? Let’s get metaphorical. Pretend your business was a home and the candy […]

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Google Updates Webmaster Guidelines – Here’s What To Do

Google has announced that they have updated their Technical Webmaster Guidelines. This is an important announcement for SEO as it directly affects your ranking on Google! What’s It About The update has to do with their recent change in page crawling. Previously, Google was only looking at the raw textual content in the HTTP response […]

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Get Listed With Apple’s New Maps Connect

This past Tuesday Greg Sterling got the skinny from Apple, announcing that they have released Maps Connect, a self-serve local listing portal. Local businesses now have another opportunity to be found through listings with this service. Anyone who uses an iPhone, iPad or Mac desktop has access to Apple Maps, so getting listed and appearing […]

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Google launches Inbox, but will this new app be useful?

This Wednesday, Google announced a new app called Inbox. Google claims that Inbox is designed to allow you to break through the the influx of emails you receive daily so you can focus on the most important emails to help you get things done faster. Google has made it clear that Inbox is a different […]

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