Last Thursday’s Inbound Marketing Toronto meetup featured four presentations on how you can give your brand a differentiated voice and widen its reach within your target market. I spoke about inbound marketing and how we should earn our customers’ attention rather than buy it. Khalid Mokhtarzada, Partner at Pixel Dreams, spoke about branding, visual identify, and changing culture. Shelley [...]
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Emotional Marketing – Inbound Tuesdays #3
Before buying, do consumers ask themselves, “Was this an excellent piece of marketing?” Probably not. Instead they feel. Marc Nashaat, one of our marketing consultants at Powered by Search, talks about the importance of emotions in marketing. He shows the difference between heart share and market share; and in so doing he shares some great actionable insights. [...]
The Future of Content Marketing
Content marketing – that is, the use of high-quality content to generate inbound leads and sales – has been pegged as the way of the future. It’s easy to see why. Companies that blog get 55% more website traffic and 70% more leads than companies that don’t blog. Not only that, but content marketing is [...]
What People and Data Have to do with Link Building
Years ago I read a post on a (ahem) webmaster forum. The premise of the post was that if, for the rest of the author’s life, he could use only one link building method, which one would he choose and why? His answer was guest posting. Anthony Pensabene reminded me that this was still hugely [...]
Twitter Activated Keyword Targeting for Twitter Ads
Twitter’s new feature allows advertisers to target users based on keyword targeting within a user’s timeline or tweets they’ve engaged with. According to Twitter Tweets are signals of what’s top of mind for people in real time, including their intentions, needs and wants. Today we are introducing keyword targeting in timeline, which allows you to [...]
Bad Location Data Costs US Businesses Over $10 Billion
Do you ever Google your favourite brand from your desktop, tablet, or smartphone to find their location data, only to be frustrated by a closed store, a bad phone number, or inaccurate hours of operation? Customers use 5 sources when shopping locally so businesses have a 20% chance of conversion. Bad location data is a [...]
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