The B2B SaaS Marketing Blog

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts

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Updated: November 13th, 2020

When it comes to landing pages and marketing funnels, ClickFunnels is a household name. They’ve been in business since 2014, providing customers with drag-and-drop tools for building funnels that convert. Zero coding skills…

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SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

SaaS Payback Periods: The Ignored Metric Your Company Needs to Measure to Maximize Your Marketing

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Updated: November 5th, 2020

For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don’t measure this key SaaS metric at all. If they do, it’s often because they offer business-intelligence…

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B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

B2B SaaS Marketing Case Studies: How We Ramped up SEO, Paid, and Demand Gen Results for 14 SaaS Companies

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Updated: November 23rd, 2023

In our article on why we chose to be a B2B SaaS marketing agency, we lay out the 3 primary reasons why we landed on SaaS as our vertical of focus.…

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Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

Top 12 SaaS Marketing Agencies in 2024 (Plus: How to Choose the Right One)

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Updated: November 23rd, 2023

Choosing a B2B SaaS marketing agency is tricky because, on the surface, they all seem similar. So when you Google “best SaaS marketing agencies” and see a list of 20…

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SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

SaaS SEO Case Study: Increasing Hurdlr’s Google Rankings 70% for 21 Strategic Keywords

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Updated: October 9th, 2020

Hurdlr is an app for tracking mileage, income streams, tax deductions, and business expenses. It was built for freelancers, small business owners, and the growing crowd of people participating in the…

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SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

SaaS Website Redesign: How We Used the Authority Architecture Framework to Rebuild This POS Software Company’s Website

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Updated: October 5th, 2020

We’ve talked before about how a B2B SaaS website redesign can go wrong. But a common mistake we haven’t mentioned with SaaS websites: they try to communicate too much at…

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Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

Content Refresh: The Powerful Yet Simple Solution for Improving Your Search Traffic

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Updated: July 27th, 2023

When traffic and leads start to stall, most SaaS companies think that publishing more content is the solution. But that often raises more questions than answers, like: Who should be…

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How We Added Millions in ARR to Structure Studios’ Revenue

How We Added Millions in ARR to Structure Studios’ Revenue

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Updated: May 3rd, 2023

Structure Studios, based in Nevada, specializes in turning 2D drawings and blueprints into navigable 3D environments for landscaping contractors. When they first approached us, they’d been experiencing a number of…

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The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS

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Updated: October 3rd, 2023

During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…

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B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About

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Updated: November 23rd, 2023

B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…

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Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Why B2B SaaS Companies Should Stop Ignoring Lead Magnets

Updated: July 28th, 2020

For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…

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B2B Marketing Attribution: A Practical Guide for SaaS Companies

B2B Marketing Attribution: A Practical Guide for SaaS Companies

Updated: October 3rd, 2023

When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…

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