Is marketing the ability to distract the largest number of people and push them to do what you want? Or is it an aspect of product and project creation; a test of authenticity, honesty, reliability and accountability? Alex Rascanu, our Marketing Manager here at Powered by Search, brings you the second installment of Inbound Tuesdays! [...]
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Top Journalists Weigh In On How to Pitch the Media
Conducting media relations in the digital age presents a paradox. The abundance of blogs, email, and social media has made it easier to be seen, but more difficult to be noticed. If you wanted to get press coverage for your business 20 years ago, you would send a press release or media kit to a [...]
Implementing Mobile – Inbound Tuesday
Everyone is talking about mobile. It’s the new thing, it’s the future. That’s great, but what is mobile, how does not optimizing your website for mobile affect you, and when you decide to take the plunge, how do you do it? The answers are in the video! Inbound Tuesdays is a new project that we’re [...]
Interview with Rick Jessup, Digital Marketing Strategist
Today we had the pleasure of interviewing Rick Jessup, head of Capital C‘s digital strategy, insights, and analytics practice. From managing Bulletin Board System on the Freenet in 1990 to starting one of Canada’s first blogs in 1995 to public speaking in 2010, Rick has truly grown up digital. Over the past 20+ years he’s had the [...]
Top 10 SEO Tools Worth the Price
Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there. Please note, many of these tools offer free versions as well, but for full [...]
Interview with Hamza Khan, Social Media Expert
Yesterday we had the pleasure of interviewing the social media strategist, speaker, and entrepreneur Hamza Khan, who drives Ryerson University’s social media strategy. 1. Tell me about your background and what made you decide to focus on social media marketing. I suppose I took a somewhat unconventional route to get here. Nearing the end of my marketing [...]
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