The Buyer Awareness Matrix: A Content Strategy Tool for B2B SaaS
Updated: October 3rd, 2023
During a recent conversation, a SaaS CEO was explaining to us that he’d just hired a new head of content, and the new hire wanted to create some white papers…
B2B SaaS Marketing Agency vs In-House: The Biggest Differences That No One Talks About
Updated: November 23rd, 2023
B2B SaaS companies are currently re-accelerating as demand picks up again in 2024, yet to achieve those goals, many of them need additional bench strength to aid their current team.…
Why B2B SaaS Companies Should Stop Ignoring Lead Magnets
Updated: July 28th, 2020
For prospects to convert into customers, they need to feel a sense of certainty that the monetary and time investments involved with adapting a new system into their business will…
B2B Marketing Attribution: A Practical Guide for SaaS Companies
Updated: October 3rd, 2023
When it comes to making decisions about how to allocate marketing budget based on performance, understanding the conversion paths that prospects take on the way to becoming customers is essential. But during…
4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals
Updated: April 8th, 2024
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…
How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS
Updated: April 26th, 2024
There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…
Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS
Updated: February 6th, 2024
Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies
Updated: June 10th, 2020
How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…
How to Defend Your #1 SEO Rankings When You Outrank Your Competitors
Updated: June 5th, 2020
Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…
The “Boomerang Method” Remarketing Strategy for SaaS
Updated: June 13th, 2023
While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The…
B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies
Updated: May 4th, 2020
In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…
Technical SEO Services for B2B SaaS: Our Process and #1 Learning
Updated: April 17th, 2020
For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…