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Masters of Inbound Marketing: Shopify

Masters of Inbound Marketing is a new feature which examines how amazing businesses have implemented inbound strategies to their advantage. Since its inception in 2006, Shopify has revolutionized commerce. In case you’re unfamiliar with the service, here’s what you need to know: Shopify is an e-commerce platform which enables its users to create and manage [...]

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21 Tools To Help Distribute Your Content

When it comes to content marketing, distributing said content is a pretty obvious part of the equation. It’s not enough to just create (and curate) stellar content, you’ve got to get it out there! Because there’s nothing sadder than a lovely blog post sitting all by its lonesome with no one to read it. Ok [...]

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Digital Marketing Success Story: Airbnb

Airbnb.com is one of the most successful peer-to-peer digital communities acting as an intermediary between people who want to rent out their space and travelers looking for short-term accommodation. Founded in 2008, today it has over 500,000 listings in 33,000 cities and 192 countries. Let’s explore how this company managed to monetize a simple idea [...]

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Google’s Top 20 Most Expensive PPC Keywords

How does Google make its money? Believe it or not but 97% of Google’s revenue comes from pay per click (PPC) advertising through AdWords. People often wonder which are the most expensive keywords in Google AdWords. The list and infographic below indicate the 20 most expensive keywords and their top cost per click. Top 20 [...]

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3 Ingenious Inbound Marketing Tips from Macklemore and Ryan Lewis

Macklemore and Ryan Lewis are some of the most famous inbound marketers in the world. In 2013, their single “Thrift Shop” managed to top the U.S. Billboard Hot 100 Chart. They repeated this incredible feat with their second hit, “Can’t Hold Us,” won 4 Grammys, and enjoy a seemingly never-ending supply of fans. By the [...]

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3 Essential Skills Every Digital Marketer Needs

  Digital marketing is composed of many elements, and it can sometimes get overwhelming. There is no set path to follow and the road to success twists and bends in the most unusual ways. If you find yourself struggling with your digital efforts or are just looking to learn something new, always remember the essential [...]

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