The B2B SaaS Marketing Blog

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

4 Strategic Content Ideas to Speed Up Enterprise SaaS Deals

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Updated: July 17th, 2020

There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to…

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How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

How PPC and SEO Work Together: Specific Use Cases and Examples for B2B SaaS

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Updated: November 23rd, 2023

There’s a lot of talk in the digital marketing world about the importance of better collaboration between paid advertising and search engine optimization (SEO) teams, but in the B2B SaaS…

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Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

Competitor Comparison Landing Pages: A Strategic Approach for B2B SaaS

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Updated: February 6th, 2024

Most SaaS companies fall into two camps when it comes to competitor comparison landing pages. Camp 1 doesn’t make them because they think they’re an unethical potshot at their competitors. Camp…

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How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

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Updated: June 10th, 2020

How to budget for search engine optimization (SEO) is a topic that’s been coming up a lot lately in our conversations with SaaS founders and marketing managers. And when we looked…

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How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

How to Defend Your #1 SEO Rankings When You Outrank Your Competitors

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Updated: June 5th, 2020

Most of the conversation in SEO is about how to get to the top, not about how to stay there. But for SaaS companies that do reach position one for…

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The “Boomerang Method” Remarketing Strategy for SaaS

The “Boomerang Method” Remarketing Strategy for SaaS

Updated: June 13th, 2023

While most SaaS companies think they are doing remarketing properly — for example, by having a “demo request” CTA follow site visitors around the web — they are not. The…

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B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

B2B Paid Search Strategy: Critiquing Keywords and Landing Pages of 2 Top SaaS Companies

Updated: May 4th, 2020

In this article, we provide an analysis of the paid search strategies of two best-in-class SaaS companies. We discuss what each company did well throughout their funnel, where we found…

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Technical SEO Services for B2B SaaS: Our Process and #1 Learning

Technical SEO Services for B2B SaaS: Our Process and #1 Learning

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Updated: April 17th, 2020

For many of the B2B SaaS companies we work with, the technical side of search engine optimization (SEO) takes a backseat to the other, more commonly understood areas of SEO like…

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SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

SaaS PPC Campaigns Falling Flat? Here’s Our Exact SaaS PPC Optimization Process

Updated: February 15th, 2024

Most SaaS marketers fall into one of two camps: they’re terrified of PPC for SaaS because they think it’s expensive – even if it sends great highly qualified leads to…

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Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

Marketing Agency vs. Marketing Consultant: Common Misconceptions and Specific Use Cases for One or the Other

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Updated: September 13th, 2023

When we talk to B2B SaaS founders and marketers who are considering working with us, one of the decisions many of them wrestle with is whether to get outside marketing…

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A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

A 16 Week Action Plan to Crisis Proof Your SaaS Business Right Now

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Updated: April 1st, 2020

Recently we hosted a webinar for B2B SaaS companies about how to crisis-proof your business during this COVID-19 outbreak and market downturn. We were joined by 30 SaaS leaders in our…

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How to Crisis Proof Your SaaS Business [Video]

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Updated: May 3rd, 2023

In today’s live town hall, we were joined by clients and the greater SaaS community to discuss strategies to combat Demo and Trial pipeline vanishing Customers cancelling and churning Marketing…

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